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Business Stakeholder Selling Skills
Business Relationship Management
Business Stakeholder Selling Skills This post is an aide-memoire for Business Relationship Managers to ensure that the basics are covered in engaging Business stakeholders with new ideas. It is part of a series of posts on how to influence others. Once we’ve established our personal brand and values, we have successfully established who we are and what we can offer to our relationships in business. The next step is utilizing that influence. Selling an idea or a solution requires homework.…
Managing Your Brand
Business Relationship Management
Managing Your Personal Brand and Value Proposition With an understanding of the skills and traits for influencing in place (see our previous post "The Principles Of Influence") , now we must get back to basics through building and utilizing our “brand” in influencing relationships in business. Your values and beliefs are a critical component of your personal brand and being authentic means acting according to your values and beliefs. You would then have a “consistent brand image”. There should be…
