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The Importance of Joining the Dots
Marketing and Technology
Baxter Thompson Ltd, Jon Baxter
Introduction In this post I explain that in order for the CIO to help the CMO identify ways of increasing competitive advantage, someone has to “join the dots”. I do this by way of example. I also suggest that a Business Relationship Manager role is the one to “join the dots”. This means that the role has sufficient knowledge about the impact and applicability of technology opportunities. As a consequence the CIO has a rationale to influence sponsors and the…
