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How Can We Demystify the Digital Future for Our Organisation and Make It Relevant and Meaningful?
Strategy Management
Baxter Thompson Ltd, Ausrine Zygaityte
Image courtesy of JMortonPhoto.com & OtoGodfrey.com Quite often, organisations are reactive rather than proactive. We find it difficult to plan even six months into the future, yet find ourselves ill-equipped for sudden changes when they do occur. To answer this question, we need to have clear outcomes that reflect the values of our customers – That's done through Value Management. Secondly, as part of our innovation practice, we can test different digital products and services to see if they fulfil…
