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News, Insights, editorial and comments on hot topics relating to Strategic Partnerships

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Relationship Management

Baxter Thompson Ltd, Ausrine Zygaityte
August 2019

The ways in which we treat other people and engage them in the conversation will ultimately have a high impact on the answer. How often have you heard an office conversation in which there is a complete disconnect between those involved? It's not at all uncommon; a lack of trust and alignment has been shown to be a root cause of workplace friction. That's why it's so fundamentally vital for us to manage expectations in a consistent way - not…

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Report The Right Metrics

Part 3: The Town Crier Syndrome

Baxter Thompson Ltd, Jon Baxter
January 2019

This article is the third in a series of five about finding time to become more strategic (see part 1). This is one of the key challenges faced by anybody who has a partnering role on behalf of technology support functions in a company. Here we discuss a common symptom - "the Town Crier" syndrome, how we can become more than relayers of information; and how we can consequently improve our tenure in role by avoiding this syndrome. A long…

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.....A Peak Preview Of Our Relationship Management Workshop.....

Our Beliefs, Principles and Guidelines

Baxter Thompson Ltd, Jon Baxter
September 2018

.....A Peak Preview Of Our Relationship Management Workshop..... .....We've been curating some great insight into how we can get a seat at the Decision Maker's table.... The way things get done in an organisation is through relationships. Success in Relationship Management is about building trust and managing expectations consistently To be credible, your words and behaviours need to be consistent; you need to be an expert in an activity that is valuable to your organisation. To become influential, practice different…

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Relationship Management

Survey Results

Baxter Thompson Ltd, Jon Baxter
March 2018   2 comments

Only 22% of IT Business Partners surveyed consistently explain clearly their role and how that adds value to their stakeholders We sent out a survey last month to investigate the quality of our relationships amongst our audience. We took 5 questions from our 20 question relationship competency model to sample how we perform as IT Business Partners in this space. Out of the 23 fully completed questionnaires, we found that: Suprisingly only 22% consistently explain clearly their role and how…

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Strategic Partnership Considerations

Delivering Value to the Business

Baxter Thompson Ltd, Jon Baxter
October 2015   1 comment

Introduction A common scenario when engaging with business stakeholders is that demand tends to be driven purely from their perspective, which is neither unreasonable nor entirely unexpected. Typically, these demands entail fixes to systems that alleviate a productivity issue in one small part of the business, without taking a broader, more benefit-driven perspective into account across the whole process. In addition, in order to sustain long term support to the business, there are frequently IT initiatives that may not demonstrate…

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Marketing and IT:

Conflict or collaboration?

Baxter Thompson Ltd, Jon Baxter
August 2015

Introduction and Summary This post is written for both the Chief Information Officer (CIO) and Chief Marketing Officer (CMO) of an organisation. It looks at how conflict can occur and offers some insight into how it can be overcome. The main outcome is the realisation that no-one department or sub-function "owns" or "controls" technology. Instead it's a shared capability that both Marketing and IT both contribute to in order to make it value adding. So, how is this done? I…

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