The Three Change Agents That Drive Digital Transformation Success (Coming soon)
A new whitepaper focusing on Digital Transformation.
Written by Jon Baxter
In this whitepaper, I propose that there are three types of change agents needed for long lasting structural transformation that Digitisation requires. The three are: Leader, Consultant and Partner.
What makes them different is that they consider not just what change is required, which is where we classically spend most of our time, but how. This inevitably leads us to the people dimension. They are both enablers and actors of change.
In order for people to be effective, they need the right set of skills to be trained and coached. They also need to be engaged collaboratively. This typically does not happen because transformational change is often done by experts to the organisation - and they then leave with that expertise and experience. Organisations then revert back to the way that they did business before.
I suggest that consultants and interim managers are still necessary, but a change in approach is required. That is, not only do they perform change, but they train and coach top potential candidates in the transformation. In addition they need to engage and empower the workforce to collectively realise the vision rather than be subjects in it. This is so that the organisation can continue to embed and adapt once they have left.
In effect, you create a permanent Organisation Change Community.
Read more to understand how to make this work in practice