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What Does the Customer Want and How Does Digital Help?
Value Management
Baxter Thompson Ltd, Ausrine Zygaityte
Answers to this question can be expressed as customer values and outcomes. Value Management is the “shepherd” which keeps activity and focus on those outcomes. This doesn't just mean operations and project activities but also continuously improving the way we work as we go, adopting lessons learnt. By taking our customers' values into account, we can improve where we put our focus and how we allocate our resources to bridge the gap between expectations and outcomes. Essentially, we can direct…