"It's not what the vision is, it's what the vision does." - Peter Senge

Change is increasingly driven by technology and it’s being adopted by customers and your competitors at an ever-faster rate. 
You need to think further ahead than the next 18 months and help understand the impact to maintain competitive advantage.
You need more than demand management with requests coming from business peers to inform your IT / Digital budgets for next year…..
You can help inspire that change by providing understanding on what options are available to executives to make better decisions on furthering the vision of the company.

Lay the foundations and plan for the future

Seeking alignment and direction with your business peers on the opportunity that Technology can bring means a fundamental shift in mindset and approach. Think "Create, Innovate and Communicate" when you have a strategic opportunity:
  • Create: Define a corporate strategy with basic market analysis, focusing on the values and vision of the company.
  • Innovate: Practice prototyping. Understand how to provide insight to inform business peers. Be introduced to minimum viable products and business models. Track lessons learnt as a means to innovate.
  • Communicate: Understand the power of Capability models and practice their creation. Define a roadmap that represents your team's long term plan. Create a strategic plan that you can use to align with other departments.

The Outcome

Feel sufficiently confident to implement the techniques on leaving the workshop with an action plan on the first steps for the future.

"Baxter Thompson Associates really helped the team understand the role of Business Relationship Management and what it means to be a Strategic IT Partner to the business. Fantastic insight from obvious years of experience in the role.  Used the many company examples from our discussion to help understand and gave us real confidence in applying the many tools and techniques in a practical way."

Tom Rees, Head of Business Solutions, Barnardos

Benefits of applying the workshop techniques:

Insight and Innovation

  • Position your team to be future focused  by starting activites that will transform thinking on how technology is used in the company


  • Understand clearly the goals of your organisation.
  • Work with Key Influencers and Decision Makers to assess whether their business activities support the goals of the organisation


  • Cross-reference different department's plans and their technology enablers
  • Check for gaps or duplication
  • Validate whether the strategic intent of individual departments align

Long-term Clarity

  • See where change is requried in the organisation and visualise the impact required through defining capabilities 
  • Create a roadmap that depicts both the technology changes and business changes, Through a process of prioritisation, dependency analysis and alignment.

Strategy Outline


  • Mindset 
  • Lifecycle Phases
  • "PESTEL"
  • "SWOT"
  • Corporate Strategy


  • Create a Capability Map
  • Create a Capability Roadmap
  • Create a Strategy On A Page


  • Innovation Games
  • Persona and Customer Journey (revision)
  • Research & Insight On A Page
  • Proof of Concept
  • Minimum Viable Product
  • Lessons Learnt - Scale up / Pivot or Restart

What you'll get:

  • Clear framework and approach oriented towards business outcomes
  • Tools you can use.
  • Practice in the techniques
  • Case studies and experience from facilitators who've been there and done that
  • Opportunity to stand back and reflect on personal as well as team performance
  • Action plan

What we bring:

  • Thought leadership and years of experience
  • Insight into the application and current challenges many practitioners face (you're not alone) 
  • Selective use of techniques that add most value, formulated in a way that can be adopted easily.
  • The option of coaching either in groups or 1:1 subsequently to the workshop
Enter your contact details below for more information about Strategy Management and we'll get back to you!

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