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You've got a business case to present and you're wondering how best to pitch it. In fact, how do you know you've correctly identified the problem to solve for?

Is the client making a valid request? How do you know you will not end up on a wild goose chase before they change their mind again?

How is the reputation of the technology function? Despite your best efforts are you still seen to be delivering late and below quality?

"Keeping the lights on" and the "trains running on time" is a major challenge still today. There are many reasons for these challenges, but overcoming those obstacles will be a major source of credibility. What to do? 

"The learnings were a game changer, forcing me to re-think the alignment and effectiveness of value statements with different key stakeholders. This has really assisted in a number of challenging scenarios. The course really helped shape the engagement approach to maximum effect."

Tony Michaels, Lead IT Business Partner, Skanska UK

We believe the potential to steer a clear path and avoid the common obstacles to progress lies within you and your team.

That path is "DAMAC" TM :

  • Define Benefit. What's in it for them? Whatever you do, there has to be payback for the recipient of the service, project or idea.

  • Align Outcomes to activities: Ensures that you answer the question "Are we doing the right activities?"

  • Measure Outcomes: The critical ingredient that tests whether we deliver value in concrete terms and hold ALL stakeholders to account.

  • Analyse Root Cause. Rather than attributing blame, let's focus on WHY there is a gap between what's measured and expected.

  • Continuous Improvement. Put in place interventions that stop the problem from occurring again.

The Outcome

Feel sufficiently confident to implement the techniques on leaving the workshop with an action plan to transform the partnering role in your organisation.

Benefits of applying the workshop techniques:

Clarity of Purpose

Alignment with Peers

Return On Investment

Credibility with Peers

6 Nationwide Forums @ 95 Delegates
20 Public Workshops
60 European Corporate Clients
300 Course Attendees
10 Partners

Become part of a growing network!

More Info.

Benefits of applying the workshop techniques:

Clarity of Purpose...

  • ...for the technology service and project team
  • Start sifting between those activities that add value and those that don't
  • Identify the contributions business peers make to the final outcome.


  • Demonstrate how Technology contributes to the goals of the company.
  • Challenge assumptions on why an activity ought to be done.

Return on Investment

  • Make "Value" tangible and real for those impacted by IT or Digital.
  • Create meaningful measures that help articulate success.
  • Hold people to account for delivering the outcome (not the activity).


Slowly but surely, get the trains running on time by continuously targeting those failures that cause derailments to occur.

Value Outline

Define Benefit

  • Value Proposition Template
  • Values And Establishing Benefits
  • Sample and Templates

Analysis Of Root Cause

  • Case Study
  • Fishbone Diagram
  • "Five Whys"
  • Failure Modes And Root Cause

Align Business Outcomes to Activities

  • Defining Outcomes
  • Establishing The Link Between Activities And Outcomes
  • The Activity And Importance Of Alignment
  • Alignment Template

Continuous Improvement

  • Value Stream Mapping
  • BrainStorming Tips
  • Solution Assessment Tips

Measure Outcomes

  • Define Metrics That Demonstrate Delivery Of Business Outcomes
  • Outcome Measurement Framework
  • Examples And Ideas
  • Measure Metrics!


  • Context
  • Groundhog Day And A Day Of Strategic Partnerships
  • Credibility Through Continuous Improvement
  • Value Lifecycle
  • Implementation

"The extra information Jon added from his own experience was very useful and during the course we often referred to the situation in our own organisation."


Sample Video from our Training Course

This video comes from the section Align Business Outcomes to Activities / "Alignment Template". 


What You'll Get:

What We Bring:

Clear Framework

Approach oriented towards business outcomes

Tools you can use

Practice in the techniques

Illustrative case studies


Opportunity to stand back and reflect on personal as well as team performance

Action plan

Thought Leadership

Through research and application


How to apply the techniques with your current challenges (you're not alone)

Years of experience

Managing people and technology in corporate settings.


Group webinars facilitated live with an expert.

Our Online Acedemy

How we share our experience

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relationship management


Define Benefit

Align Outcomes to Activities

Measure Outcomes

Analyse Root Cause

Continuous Improvement


SDBP® Foundation Certificate

relationship management

Buy Relationship, Value and Strategy as a bundle, pass the exams and gain the SDBP® Foundation certificate


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