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Managing Your Brand

Business Relationship Management

Baxter Thompson Ltd, Jon Baxter
September 2016

Managing Your Personal Brand and Value Proposition With an understanding of the skills and traits for influencing in place (see our previous post "The Principles Of Influence") , now we must get back to basics through building and utilizing our “brand” in influencing relationships in business. Your values and beliefs are a critical component of your personal brand and being authentic means acting according to your values and beliefs. You would then have a “consistent brand image”. There should be…

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